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What was the first modern supermarket in the U.S.?
…Founded by Clarence Saunders and first opened on September 11, 1916, in Memphis, Tennessee, Piggly Wiggly redefined the grocery shopping experience. Prior to its founding, customers would pass a grocery list to a clerk who would fill their order, but Piggly Wiggly allowed shoppers to wander the aisles themselves for the first time. As for the odd origin of its name, when asked why he chose to call the store Piggly Wiggly, Saunders replied, “So people will ask that very question.”
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